Behavior change strategy for moving ideas across the Americas

Amanda is a communications and behavior change strategist with over 15 years of experience leading digital initiatives in the humanitarian and development sectors. With a background in Behavioral Sciences and a Master’s in International Development, she has worked with UN institutions across nearly every country in Latin America and in hubs like Addis Ababa, Copenhagen, and New York. As head of communications for UNICEF’s Product Innovation Centre, she built messaging and storytelling strategies to scale innovations into new markets, and she has led AI-supported social listening and multi-country studies for UNICEF, UN Women, and the World Food Programme on vaccine uptake, digital education, gender equality, and advocacy.

Santiago is a communications and behavior change strategist with experience across political campaigns, the UN system, and the private sector, and he has worked in nearly every country in Latin America. He began in political communications in Argentina and Mexico, developing narrative strategies and managing media for major campaigns, then co-founded The Self Lab in Europe to help NGOs and businesses define their identity and messaging. He has since led behavior change and awareness campaigns with UN Women, UNICEF, and other international organizations in Ecuador, Belize, Venezuela, and Argentina, combining data, cultural fluency, and clear messaging.

Matías is a digital strategist specializing in behavior change, political marketing, and digital communications across Latin America. With a Master’s in Political Marketing and a degree in Social Communication, he has led strategy for presidential campaigns in Argentina, Bolivia, Guatemala, Ecuador, Panama, and Spain, and now applies that experience in the UN, social, and private sectors. As a consultant for UNICEF, UN Women, and Rain Barrel Communications, he has designed digital behavior change strategies in Venezuela, South Africa, Belize, Ecuador, and Argentina, using social listening, AI-driven audience mapping, and targeted advertising, and he teaches digital political communication across the Americas.

Sheila is a program director with over a decade of experience designing and managing large-scale, donor-funded initiatives across Latin America, Africa, and Asia. With a background in international development and expertise in capacity-building and knowledge management, she creates strategies that drive behavior change through digital tools, learning systems, and stakeholder engagement. At Partners of the Americas she oversaw more than $7 million in program funding and led a consortium of government, nonprofit, and academic partners, delivering documentation and reporting frameworks for initiatives in agriculture, health, and economic development.